Sweatshirt: a “bubble” or the most fashionable thing of the season?
Even after the shows of the autumn-winter 2016/2017 season, which took place in February and March of this year, American Vogue issued an article with an unusual name for this edition “How much should you pay for a sweatshirt?”, Starting with a peremptory statement that this subject clothes are now absolutely everything. By the way, at that time it was the purest truth: after the sweatshirts triumph in the Vetements collection, spring-summer 2016, the fashionable audience arrived at the next season's shows in hooded sweaters: someone got directly creations of Vetements with the lyrical inscription “Let the bridges that I burn , light up my way ", and someone cost more affordable Nike or Champion. By the end of the fashion month, it was possible to conclude that there were also continuous hoodies on the catwalks too. Lacoste - long as a dress, at Alexander Wang - ordinary white, as from an ordinary sports shop, at Public School - with double sleeves, as in the era of grunge, when it was customary to wear a T-shirt on a long-sleeve sweater.It turned out that thanks to Vetements and their inspired sweatshirts as if from our school past, the history of this thing is just beginning to correspond again. And the same question from Vogue about how much for this already familiar to us clothes will have to pay, now it turns out more relevant than ever.
Lacoste, autumn-winter 2016/2017
Alexander Wang, autumn-winter 2016/2017
Public School, autumn-winter 2016/2017
Fenty X Puma, Fall-Winter 2016/2017
As it should be in the days of social networks, the trend immediately after the shows began to “pump” on the stars. Kanye West, Rihanna, Selena Gomez, the Kardashian family and almost all the top million fashionable bloggers were spotted in their own design sweatshirts or from the same Vetements. Someone cost jeans, someone put a silk dress under a sweatshirt, someone had glossy boots, and someone rehearsed a catwalk kit from the show, like Selena Gomez, adding sport trousers of the same color to the sweatshirt. If it were not for white sandals, then most of us would surely recognize ourselves in this photo at the age of 9 when you go to the pool for training after school. Everything would be fine, but the cost of this too everyday ensemble is $ 1,400.
And this is not an exception to the rule, but a seasonal axiom: the Balenciaga brand, which is dealt with by the same Demna Gvasalia, a sweatshirt trimmed almost to the chest costs more than 600 euros, Marques Almeida's stretched and shapeless canary colors are 780 euros, something between a jacket with a bomber jacket and a Moschino sweatshirt - 730 euros, and a sad black model with the inscription Strict from Alexander Wang - 760. At the same time, the impression of the thing that took hours of painstaking detailed work is not made by anyone - this is just a cotton sweater with a hood, and deliberately well-worn look and without any p attractive design interventions in the cut. Vogue magazine in that article all wants to come up with these “not just sweatshirts”, and luxury hoodies some beautiful story, to solve why for such money they still fly like hot cakes, and we cannot get rid of the persistent impression that we were deceived and such an inconspicuous basic thing can not be so expensive.
Moschino Sweatshirt ($ 795); sweatshirt Marques Almeida (£ 703)
Alexander Wang Sweatshirt (£ 686);Balenciaga sweatshirt (€ 615)
In fact, those same hoodies from our past, in which we went to gym and just as zealously skipped it - this is the "source" from which the Vetements repels.But just to get an old sweatshirt from the attic of a summer house is not enough - you need to invent a new purpose for it. And with more zeal than Vetements (they only have shows twice a year), fashion magazines and bloggers are now doing it. They invent a new “rebel” thing from a sweatshirt, which sneakers have once become. Like, if you used to wear a sweatshirt with anything, namely with classic and torn jeans, plaid shirts (hello, grunge, who came to us in the late 90s!), Flared jeans and uncomfortable ankle boots, short shorts and colorful tights, now luxury hoodies status hoodies no longer “fit” with anything - give them either noble chic in the form of Gucci silk kimonos with mink sleeves, or a little black dress and expensive designer shoes, or ragged denim and fur slaps as a mixture of all those crazy tendencies who are so loving Rihanna and Vetements.
It looks like a bright new life begins with a new “social circle”, with a penetration into the mass market and, as expected, with new price tags. So if you have not missed the epic with a large-scale expansion of sneakers, then now do not miss sweatshirts, because soon they will also be everywhere. And instead of a blouse tucked into a tight pencil skirt, too - that is, by the way, predicted by Vogue magazine.
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